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According to AVC analysts, worldwide TV sales in the first half of 2021 compared to the same period in 2020 increased by 6.8%. At the same time, there is a significant increase in the popularity of models with Smart TV. Experts attribute this trend to the rapid development of Internet technologies. The introduction of online services has initiated an increase in consumer demands for TV.

Most often they buy medium-sized models. Options with a diagonal of 40 “and 43” are in particular demand. We recommend these models, as these TVs will fit perfectly into the interior of any room. The picture broadcast by these devices can be comfortably viewed at a distance of 1.5 … 3.2 m. At the same time, TVs of this size will stand out in a large room, and inside an oversized room they will not clutter up the space.

10 Best 40″ Smart TVs

Nomination Place Name Price

The best 40-inch smart TVs

one

Samsung UE40T5300 HDR LED (2020)

31 500 ₽

2

TCL L40S60A LED HDR (2019)

26 584 ₽

3

Hyundai H-LED40ES5108 LED (2019)

25 954 ₽

four

Thomson T40FSM6020 LED

23 540 ₽

5

Harper 40F660TS LED

17 520 ₽

Best 43-inch Smart TVs

one

Samsung UE43AU8000U LED, HDR (2021)

43 499 ₽

2

Sony KDL-43WF665 LED

42 850 ₽

3

Xiaomi Mi TV 4S 43 T2 LED, HDR

35 310 ₽

four

Hyundai H-LED43EU7008 LED, HDR

27 464 ₽

5

Philips 43PUS7406/60 HDR

31 990 ₽

The best 40-inch smart TVs

These devices are less expensive than analogues at 43″. But the level of comfort when viewing such devices at short and medium distances (up to 2.5 m) is almost the same.

Samsung UE40T5300 HDR LED (2020)

Rating: 4.9

Samsung UE40T5300 HDR LED (2020)

This device broadcasts graphics in Full HD resolution (1920×1080). This contributes to high-quality reproduction of the smallest details. The realism of the broadcast graphics is provided by PurColor technology. The Ultra Clean View function enhances picture quality by removing distortion using innovative algorithms. The Contrast Enhancer option will make the broadcast graphics deeper.

The output power of the built-in speakers of the above model of 20 W makes it possible to fill large rooms with sound. You can control the TV using the remote control or from your Apple smartphone. The last option is provided by the presence of AirPlay 2 technology. The screen brightness using the Eco Sensor is automatically adjusted depending on the level of illumination in the room.

Among the available inputs, it is worth highlighting 2 HDMI connectors, 1 USB jack, a slot for an Internet cable. There is also a digital audio output. It is worth noting the presence of a composite input, CI slot.

Advantages

  • light weight (7 kg);

  • Stylish front design with thin bezel;

  • the presence of a VESA bracket;

  • WiFi Direct support.

Flaws

  • no 3.5mm audio jack.

TCL L40S60A LED HDR (2019)

Rating: 4.8

TCL L40S60A LED HDR (2019)

The device has a stylish design, the display is framed by a thin frame. The screen is made in 16:9 format. The picture is broadcast in Full HD (1920×1080) quality, which makes it possible to reproduce fine details with high quality. The glossy coating of the display ensures the saturation of the shades of the transmitted graphics. A refresh rate of 60 Hz contributes to smooth image transmission in dynamic scenes.

The model is equipped with a pair of speakers of 8 watts. The device is equipped with digital noise reduction technology, so that the reproduced sound is of high quality. Due to the effective parental control function, we recommend this device to families with small children. Fans of watching TV before going to bed will appreciate the presence of a sleep timer. The TV supports Bluetooth technology.

The device runs on Android 8.0 OS. Among the available wired connections, it is worth noting the presence of an HDMI connector (2 pcs.), Antenna and composite inputs, a USB slot, and a CI jack. There is a VESA mount for hanging the TV on the wall. The weight of just over 6 kg makes it easy to move the device.

Advantages

  • progressive scan option;

  • availability of various digital tuners;

  • support Micro Dimming, HDR;

  • low power consumption of 75W (class A).

Flaws

  • lack of support for Wi-Fi at 5 GHz.

Hyundai H-LED40ES5108 LED (2019)

Rating: 4.7

HYUNDAI H-LED40ES5108 LED (2019)

The device stands out for its good graphics transmission, which is due to the presence of a progressive scan function. The latter prevents the occurrence of distortions, contributes to better and faster scaling of the broadcast image. The display resolution of 1920×1080 makes it possible to clearly reproduce the smallest elements. With a viewing angle of 178°, you can watch TV from anywhere in the room.

The model supports sound equalization technology, there is a surround sound function. The VA matrix provides high quality reproduction of shades. With a refresh rate of 60 Hz, live graphics are rendered smoothly. The ARM Cortex-A53 CPU has 4 cores. Efficiency is provided by 1 GB of RAM. The built-in storage capacity is 8 GB. The device runs on Android 9.0 Pie.

The TV is equipped with a pair of USB inputs, three HDMI slots, an AUX connector. There are also sockets for antenna and LAN cable, CI connection. Supported digital, analog, satellite TV. We recommend this model for viewing images. The device is capable of broadcasting graphics in JPEG, PNG, BMP formats.

Advantages

  • the ability to play audio files MP3, AAC;

  • reading most popular video formats;

  • the presence of a VESA mount;

  • WiFi Direct.

Flaws

  • for large rooms, the volume of the speakers is not enough.

Thomson T40FSM6020 LED

Rating: 4.6

Thomson T40FSM6020 LED

The TV works under Android TV, 8 GB of flash memory is allocated. 1.5 GB of RAM provides high speed operation. The screen with Full HD resolution is responsible for the detailed transmission of the picture. The display has a glossy finish, which enhances the saturation of the image. 7ms response speed prevents tearing and freezing of live graphics. Static contrast ratio of 5000:1 provides incredible image depth.

The device is equipped with a pair of speakers. Sound power is 20 watts. The device supports terrestrial, cable, satellite TV. The design of the TV provides 2 USB inputs, a composite connector, a LAN slot, 3 HDMI jacks. There is also an optical output and a mini-jack port.

The model supports program recording technology. There is a voice control option. It is possible to connect via Bluetooth. The device supports the DLNA function. Thanks to the latter, you can connect a TV, laptop or PC, smartphone and tablet to a common local network to exchange graphics, as well as video and audio files.

Advantages

  • low power consumption (55 W);

  • light weight (5.9 kg);

  • support for teletext option;

  • possibility of fastening to a wall (VESA).

Flaws

  • not very convenient remote control.

Harper 40F660TS LED

Rating: 4.5

HARPER 40F660TS LED

This instrument is equipped with a VA sensor with a contrast ratio of 80,000:1. This makes it possible to reproduce graphics with high saturation and hue depth. Thanks to the refresh rate of 60 Hz, the device is distinguished by the smoothness of the broadcast picture. 8ms response time prevents graphics from freezing during dynamic scenes. The matrix recognizes 16.7 million colors.

Acoustics is represented by a pair of built-in speakers of 10 watts. There is the possibility of fine-tuning the sound using the equalizer. The presence of the NICAM / A2 stereo sound decoder helps to broadcast high-quality sound even when watching channels with a blurry picture due to a weak signal. There is a 3D sound function.

The TV is based on Android TV. The system recognizes the keyboard, mouse. Uninterrupted operation is ensured by a powerful ARM Cortex-A7 processor. The amount of flash memory reaches 4 GB. RAM is 512 MB. High-quality graphics playback is provided by the ARM Mali-400 video card. Additionally, we advise you to pay attention to the presence of a noise filter, a sleep timer, teletext support.

Advantages

  • function of recording TV programs;

  • TimeShift option;

  • remote control;

  • viewing angle 178°.

Flaws

  • not enough RAM to run “heavy” applications.

Best 43-inch Smart TVs

Such devices differ from the 43″ options in a higher degree of viewing comfort at a long distance (2.5 m or more). Such devices are great for large rooms.

Samsung UE43AU8000U LED, HDR (2021)

Rating: 4.9

Samsung UE43AU8000U LED, HDR (2021)

The stylish design of the TV is emphasized by the thin frame of the screen and the slim body. The device supports Dynamic Crystal Color technology, which provides high detail images. Thanks to the presence of the Crystal Processor 4K processor, the TV is distinguished by the realistic colors played when transmitting images in high resolution (3840×2160). The model supports the Motion Xcelerator option. The latter, optimizing each frame, enhances the clarity of the reproduced picture.

The device is equipped with two audio speakers. The audio output power is 20W. Support for the Q-Symphony function makes it possible to synchronize sound broadcasting with built-in speakers and a soundbar. The latter can be connected via Bluetooth.

The VESA 200×200 wall mount stands out with minimal clearance between the wall and the attached TV. The model is equipped with USB, HDMI, CI slots. There are inputs for satellite, cable, terrestrial TV antennas.

Advantages

  • the presence of an Eco Sensor;

  • recognition of 1 billion colors;

  • wide viewing angle (178°);

  • Filmmaker Mode;

  • mouse, keyboard support;

  • voice control.

Flaws

  • you need to get used to the menu.

Sony KDL-43WF665 LED

Rating: 4.8

SONY KDL-43WF665 LED

The TV is equipped with an IPS matrix, thanks to which the reproduced picture is distinguished by accurate reproduction of shades. The 60Hz refresh rate contributes to smooth frame delivery in fast-paced scenes. With a 178° viewing angle, you can watch TV from anywhere in the room. HDR technology makes it possible to distinguish fine details in too dark or overexposed areas of the played graphics. The Motionflow XR function eliminates the slightest distortion of the broadcast picture.

The device is equipped with two built-in audio speakers of 5 W each. The device supports cable, terrestrial, satellite TV. The TV is equipped with USB slots, Ethernet, HDMI, CI, composite connector. There is also an optical output, AUX. We recommend this model if you need to connect the TV to different equipment.

Among the supported graphic formats, it is worth highlighting GIF, JPEG, PNG, MPO. The device is capable of reading all common audio formats (FLAC, MP3, WAV, WMA and others). The TV plays the most popular video formats (AVI, MKV, MP4, etc.).

Advantages

  • Wi-Fi 802.11b/g/n support;

  • VESA wall mount;

  • Wi-Fi Direct support;

  • energy efficiency A+.

Flaws

  • complicated initial TV setup.

Xiaomi Mi TV 4S 43 T2 LED, HDR

Rating: 4.8

Xiaomi Mi TV 4S 43 T2 LED, HDR

The model stands out with a stylish design with a display framed by thin frames. The 10-bit IPS matrix is ​​distinguished by accurate hue reproduction. Thanks to the refresh rate of 60 Hz, the device stands out with smooth frame changes when broadcasting dynamic scenes. The anti-reflective coating of the screen contributes to high-quality reproduction of the picture even in direct sunlight. Viewing angles of 178° vertically and horizontally make it possible to watch TV from anywhere in the room.

Control is exercised by means of the remote control which is going in a set. The latter can be replaced with a smartphone (after installing and configuring the appropriate software). The wireless projector function is supported. This option allows you to broadcast content from the phone display to the TV screen.

Uninterrupted operation of the device provides a 4-core processor A53. The internal memory is 8 GB. The design includes a light sensor. The device supports terrestrial, satellite, cable TV.

Advantages

  • voice control option;

  • the presence of HDMI, USB;

  • mouse, keyboard support;

  • presence of AUX.

Flaws

  • Lots of paid pre-installed software.

Hyundai H-LED43EU7008 LED, HDR

Rating: 4.7

HYUNDAI H-LED43EU7008 LED, HDR

The TV screen is framed by thin bezels. The VA matrix of the device with a color depth of 8 bits is able to accurately reproduce the tones of the reproduced image. The display has a resolution of 3840×2160. This makes it possible to broadcast graphics with a significant level of detail. Static contrast ratio of 5000:1 makes the picture more realistic.

Efficiency of functioning is provided by the ARM Cortex-A55 processor for 4 cores. The ARM Mali-470 MP video card makes it possible to reproduce high-quality graphics in high resolution. The efficiency of the device is maintained at an appropriate level due to the presence of 1.5 GB of RAM. The model runs on Android 9.0 Pie.

The device is equipped with a pair of 8-watt speakers. Among the wired interfaces, it is worth noting USB, HDMI, LAN, AUX. The device can be connected to Wi-Fi 802.11a/b/g/n. Bluetooth technology is supported. There is a voice control function. There is a TimeShift option.

Advantages

  • the presence of Wi-Fi Direct;

  • support for satellite, cable, terrestrial TV;

  • VESA mount 200×200 mm;

  • energy efficiency class A.

Flaws

  • lack of volume keys and channel switching on the case.

Philips 43PUS7406/60 HDR

Rating: 4.7

Philips 43PUS7406/60 HDR

The device reproduces the picture as 4K Ultra HD (3840×2160). This makes it possible to display the smallest details on the broadcast image. With a refresh rate of 60Hz, the TV excels with smooth frame delivery in action scenes.

The model is equipped with a sleep timer, parental control option. There is a playback function from USB-drives. Among the wired interfaces, HDMI, Ethernet, DVB CAM should be highlighted. There is AUX, optical output. The TV comes with a remote control. The device supports satellite, terrestrial, cable TV.

The Dolby Atmos-type speaker system includes a pair of built-in speakers. The speakers are capable of delivering 20 watts of sound. There is digital noise reduction technology. The TV is running Android TV 10.0. Wireless connections are represented by Bluetooth 5.0 and Wi-Fi 802.11n technologies. The energy efficiency class of the model is A.

Advantages

  • convenient settings;

  • the ability to mount to the wall (VESA 10×20 cm);

  • HDMI ARC function;

  • ECO mode.

Flaws

  • no built-in microphone in the remote control.